Madrid, Spain
Strategic marketing and communications professional working at the intersection of brand positioning, PR, and visual storytelling. Agency-side experience with clients including Tiffany & Co., Chandon, and Pernod Ricard. Independent creative work in photography and video for 40+ clients. Master’s in Strategic Marketing & Communication at IE Business School.
Integrated PR, media relations, influencer marketing, and brand communications for global luxury clients in Brazil.
MktMix — PR & Strategic Planning
18 months · Intern → Assistant
Supported the national PR strategy for Tiffany & Co. across media relations, influencer marketing, and event management. Built and maintained relationships with Tier 1 journalists and editors, managed press briefings, product seedings, and drafted press releases for local and global stakeholders. Produced PR reports tracking brand activity and coverage. Secured 8+ Tier 1 magazine covers throughout the engagement, including Vogue Brasil, Elle Brasil, and Harper’s Bazaar Noiva.
Highlight — E-Commerce Launch
Supported PR and influencer activations for Tiffany’s e-commerce launch in Brazil, contributing to 20+ editorial features and 60+ creator placements across national outlets.
Vogue Brasil
Harper’s Bazaar
Elle Brasil
MktMix — PR & Strategic Planning
Ongoing client
Managed media relations, press mailings, and influencer coordination for Chandon Brazil. Built and maintained relationships with journalists and editors to drive brand visibility across lifestyle and culture media.
Highlight — Casa Chandon
8-day immersive experiential event in Brasília. On-site PR and influencer support, press relations, guest management, and vendor coordination.
MESSS — PR Analyst
11 months · Prestige Portfolio: Royal Salute, Perrier-Jouët & The Glenlivet
Developed and executed PR, influencer marketing, and branded content strategies for the Pernod Ricard Prestige portfolio. Managed media monitoring, performance reporting, and stakeholder relations across multiple brands.
Highlight — Royal Salute Polo Rio Edition
Developed and executed the full PR strategy for the launch, generating 35 qualified leads and securing 4 Tier 1 national placements across major lifestyle and culture media.
Full-cycle visual content production for brands across hospitality, food, fashion, and architecture — from creative concept through photography, video, and social deployment.
Travel, cities, people, light. Visual work made without a brief — the clearest expression of how I look at the world.
Reel
Italia
Notting Hill
Budapest
Chuva
Strategic marketing and communications professional with agency experience across PR, brand strategy, influencer marketing, and integrated campaigns. Built campaigns for global brands and produced visual content from brief to final cut.
Currently completing a Master’s in Strategic Marketing & Communication at IE Business School. Bachelor’s in Communications and Advertising from ESPM São Paulo, with 3 Academic Excellence Awards.
Open to opportunities in communications, content, and creative roles — Madrid and beyond.
laurapmrocha@gmail.com